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Build your offer.

Just a heads up, here's what the questions are going to look like when we're strategizing.

You can read them and think about answers off the top of your head, and we'll go deeper in the call.

Take this seriously and I'll hold you accountable on it. Give your best answers because it'll translate into money if things line up. I want to make sure we get top results for you.

01
Define Who
- Which niche are you in:
- Which specific problem do you solve for this niche:
- What are the goals of members of your niche facing this problem:
- What are the consequences of facing this problem:
- What have they tried to do to solve this problem in the past:
- What is their current situation:
- What is their desired situation:
- What do they truly want, in their heart of hearts:
- What do they believe (consider misconceptions or assumptions):
- What do they think:
- What do you know to be true about their lives that you can use in messaging:
02
Define Outcome
- What is the big promise you intend on keeping:
- How can you make this promise tangible:
- Where will someone be after you solve their problem:
- How will they feel once they have this outcome:
- What is the end state they will be in after working with you:
- What will this mean to them:
- Why is this outcome important to them:
- What unconscious drives does this outcome accomplish:
- How does this outcome move them closer to their desired situation:
- What will their next desired state be once the first one is achieved:
03
Define Timeframe
- What is a realistic timeframe for you to achieve the outcome by:
- Why does it take this long:
- How could you make the time frame shorter:
04
Methodology
- What are the core components of your product:
- How do these core components help achieve the outcome:
- List what needs to be done in full detail to achieve the outcome:
- What are the most important items on this list:
- What are the least important items on this list:
- Can the least important items be removed while still achieving the outcome:
- Re-do your list: each step simple, no more than 6-9 words:
- What is your secret strategy for delivering results:
05
Factors of Value
- What is the name of your methodology or system:
- Why did you choose this name:
- List the items (in simple form) in your methodology:
- List every problem, obstacle, concern or objection that might arise from each item:
- Engineer solutions to these problems, obstacles, concerns or objections:
- Explain the solutions in terms so simple a 10-year-old could understand them:
- What can you trim away to maximize profit and value, while minimizing costs:
06
Risk Reversal
- Do you guarantee that if someone follows your methodology, they will achieve the outcome:
- If no, why not:
- If yes, build out your guarantee:
- What is your guarantee:
- Name your guarantee:
07
Polarise
- Who can't you help:
- Who is the outcome not for:
- What mindset would someone need for you to NOT work with them:
08
Ultimatum
- Best case scenario for someone taking you up on the offer:
- Worst case scenario for someone taking you up on the offer:
09
Packaging
- If you brought it back to bare bones, what are you actually selling:
- How do you make this sound pretty & in alignment with what they want:
- What metaphor could describe it:
10
Pricing
- What is your competition charging for a similar outcome:
- What is the outcome you're promising worth to someone:
- What are they going to be willing to pay for it:
- At which point does price exceed value:
- What do you think the outcome is worth in monetary terms ($):
- What are you going to charge:
- If you 2x'd your price, what value would you need to add to justify it:
- If you 5x'd your price, what value would you need to add to justify it:
- If you 10x'd your price, what value would you need to add to justify it:

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